For a beginner blogger, it is really hard to drive traffic to your blog, right?
What if I tell you there is the best way to drive tons of traffic, consistently.
Yes, that’s drive traffic from Pinterest.
Unlike Facebook & Twitter, you can find a much more niche-specific audience on Pinterest. You can use this opportunity for your business.
To begin with, Here’s a couple of short stats about Pinterest
- An average pin is more spreader than an average tweet
- The life of a pin is a week.
What is Pinterest?
Pinterest is a visual search engine for exploring new ideas. Pinterest uses Machine Learning, Deep Learning, and user engagement to determine the visibility or position of the pins.
You can think that Pinterest is only for women interested in some cooking and DIY stuff.
But that’s not true. You can find every type of niches on Pinterest, ranging from Technology to Lifestyle.
From the latest research, 40% of the new signups are from men. So it’s no longer a women’s place.
With the right strategy, you can drive tons of traffic from Pinterest.
How to Drive Traffic from Pinterest?
You can follow the below steps to drive traffic from Pinterest.
1. Signup for a Business Account
Business Account in Pinterest is something different from Normal Account.
In Business Account you can get the Analytics of how your pins are performing and you’ll get Audience Insights.
It shows an analytical graph showing Impressions v Reach, and Clicks v Visitor.
Set up the picture, give your business name, URL and description. You can use Niche-specific keywords in the Description.
You can claim your website by either adding an HTML text in the header text or uploading an HTML file in the root domain.
Then, you can verify your presence across other platforms like Instagram, YouTube, and Etsy.
2. Apply for Rich pins
Then, the next step to drive traffic from Pinterest is Applying for Rich pins.
Without Rich pins, you can only provide limited information on ideas.
Rich Pins provide more context about an idea because they show extra information directly on a Pin.
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement.
There are four types of Rich Pins, they are
For Bloggers, rich pins are the greatest way to tell more information and drive traffic from it.
You can create boards and keep pins there.
Like said before, make sure to keep Board names and Meta description as Keyword Rich.
3. Group Boards to drive traffic from Pinterest
To get maximum reach on Pinterest, you can Join Group boards and start pinning there.
There are lots of group boards available for various categories. You can join there and can gain popularity.
You can either request through Email provided if it’s a private group or sending the request.
Once you joined, you can find the niche-specific audience, you can easily drive traffic from them.
4. Images and hashtags
Since Pinterest is a Visual Search Engine, your post should be appealing. Use white or light background images to stand out better.
Then Use High-quality photos. Use hashtags for more reach. When you use related hashtags, your post will be most probably seen by a target niche audience.
5. Use Tailwind to drive traffic from Pinterest
Tailwind a scheduling tool for pins, with its smart scheduling you can schedule pins when most people are active.
Normally 10 pins a day is recommended by Pinterest experts. But you can experiment with different numbers to know which one is working for you.
6. Pinterest Plugin for your blog
Use Pinterest plugins like jQuery Pin it in your blog. So that visitors can pin it.
These are the ways to drive traffic from Pinterest Instantly within a day.
Now I’d like to hear from you:
When are going to create a Pinterest business account?
Or maybe I didn’t mention another best way to drive traffic from Pinterest.
Let me know by leaving a comment below right now.